About HolderComm
AI strategy. Modern marketing. Outcomes you can measure.
Since 2008 we have helped enterprise tech brands, startups and SMBs modernize how they plan, create and scale growth with AI and content systems.
Trusted By Teams That Ship
Leaders and operators trust HolderComm for programs that move the needle.
- Dell Technologies
- IBM
- Intel
- Broadcom
- Cloudreach
- VERSES AI
- Peabody Awards
- ProcureAbility
Logos available on request. Case studies under NDA.
What We Do
AI Strategy
Roadmaps, governance and operating models that align leadership and teams. Clear decision rights and a plan you can execute.
AI Visibility
Make your brand the answer AI systems recommend. SEMrush AI Visibility Toolkit, schema and content structure that earns citations.
Generative AI
Agents and content systems with guardrails. RAG with citations, workflow automation and CMS handoff.
Content & Comms
Executive voice, thought leadership and demand content that lands with buyers. From brief to publish with approvals.
How We Work
1) Discover & Align
Stakeholder interviews and a quick maturity read. Value cases ranked by impact and effort.
- North star metrics and guardrails
- Use case scorecard and ROI model
- Data access plan and risks
2) Design & Govern
Target state, policies and build vs buy choices that fit your culture.
- Reference architecture with integrations
- Responsible AI policy with reviews
- Partner criteria and success checks
3) Execute & Enable
Ship pilots that prove value fast. Train teams and lock in adoption.
- Pilot to production plan with KPIs
- Playbooks and role based training
- Change management and support
4) Measure & Improve
Dashboards that tie work to outcomes. Cadence that keeps the plan honest.
- Performance sprints and reviews
- Content and model tuning
- Quarterly roadmap refresh
Results We Aim For
- Higher visibility in AI search and traditional search
- Faster time to publish with consistent voice
- Lower cost to serve through smart automation
- Revenue impact you can see on a dashboard
Leadership
Eric Holder — Founder & Principal
AI transformation leader and product strategist. Eric has led programs across AI, cloud and communications for enterprise tech brands and high-growth teams. He blends executive narrative, systems thinking and hands-on enablement.
- Head of AI Strategy & Delivery for VSBL
- Founder of HolderComm and TheKnowledgeBase.ai
- Trusted by Dell, IBM and the Peabody Awards
- Built enablement for global partner ecosystems
What We Believe
- Clarity beats jargon — simple plans win
- Structure creates speed — good systems reduce drag
- Measure what matters — show value with real numbers
- People first — tools work when teams own them
FAQs
How fast can we start
Discovery in week one. First enablement sprint by weeks two to four. Executive checkpoint at day 30.
Do you work with our tools
Yes. WordPress, HubSpot, Salesforce, GA4 and your cloud. We integrate with your stack and your approvals.
How do you prove ROI
We set baselines at kickoff. Every initiative has outcome KPIs and a value model. Dashboards tell the story.
Ready When You Are
Bring us a goal and a constraint. We will bring a plan you can run.