POSITION, BRAND MESSAGE & DATA

A
dvertising and Public Relations drive HolderComm’s creative brand strategies and positioning. With more than 20 years of experience in campaign creation, execution and measurement for technology enterprises, SMBs and startups, our methodology is proven. Casework includes lengthy campaigns with technology giants LSI (Avego/Broadcom), Cornerstone Promotions (Converse and Fader) and Virtustream (Dell/EMC). Contact HolderComm about advertising and public relations needs, from grassroots marketing to major-market media campaigns.

STRATEGIC POSITIONING

Your marketing communications strategy begins with a brand message on your website and social networks, then on your indexed SERPs (search engine results pages). The next step is reputation management. Understanding how and where third-party sites view your brand is mission-critical. Reliable user experiences, effective tracking and actionable analytics are behind HolderComm’s strategies, but foundational work is mission-critical. Our growth campaigns begin with search, then whatever, wherever, whoever you are – let’s connect with intent.

Search Marketing / Social Networking / Reputation Management / Data Analytics

PROMOTIONS

HolderComm’s publicity arm is built around more than 20 years of experience that began with hyperlocalized search-based campaigns and grew to include global campaigns and household brands. HolderComm’s reputation as a brand advocate includes working with some of the world’s most recognized brands, such as DELL, IBM, Intel, the NFL, and HBO. From press releases and media relations to creating trackable data-driven campaigns, we get attention, drive traffic and convert.

Media Relations / Event Management / New Media / Grassroots

MANUFACTURED CONTENT

At HolderComm, your words are where our ideas began. We talk it out, write it out, and then rewrite it repeatedly until the image is clear. HolderComm’s creative team listens. We undertake exhaustive research before presenting a script, slogan or storyboard. Because of our interdisciplinary approach to media, we’re always thinking ahead. Is your copy integrated with the overall communication’s goal? Is your content indexable? Search drives us, writing sustains us, and it’s a press with a purpose. Our customized manufactured content will support, explain, and, whenever possible, entertain.

Editorial Design / Photography / Persuasive Copywriting

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