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August 4, 2025

Executive AI: From Experimentation to Enterprise Reinvention

Reflections from the Front Lines of Organizational AI Transformation By Eric Holder, HolderComm AI Transformation Consultant Introduction: A Real-World Path into AI Transformation My path into AI transformation didn’t start in a lab. It started in the practical corners of search marketing and cloud computing—where I saw firsthand how machine learning was reshaping how we […]

August 3, 2025

The Growing App Aversion: A Reflection on Data, Trust and the Future of UX

Somewhere between the third pop-up asking us to “sign in to continue,” the gray-on-gray opt-out button and the 32nd app requesting location access “only while using,” something broke. Not technically. Psychologically. By Eric Holder, HolderComm AI Transformation Consultant I’m talking about a growing phenomenon I’ve observed—and increasingly felt myself—around smartphone app fatigue. It’s not just […]

July 5, 2025

From Disruption to Design: My Real-World Path into AI Transformation

How early machine learning in search led to a career building practical AI solutions A Clear Signal: AI Enters the Picture By Eric Holder, HolderComm AI Transformation Consultant My introduction to applied AI came on two fronts—search marketing and cloud computing—both of which hit pivotal milestones in 2015. Google’s RankBrain, building on the Brain project […]

June 2, 2025

From Search Algorithms to AI Leadership

Tracing AI’s path from search relevance to enterprise transformation By Eric Holder, HolderComm AI Transformation Consultant Understanding Search as a Prelude to AI Like many in the fast-moving field of AI transformation, I didn’t begin in AI research—I began by understanding how people search and how machines interpret their intent. In 2015, Google’s RankBrain update […]

January 20, 2025

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February 6, 2020

Facebook Campaign

A MINI Cooper campaign for a regional automotive dealership HolderComm was asked to create an upbeat Facebook campaign for Jim Ellis Automotive [button type=’secondbutton’ link=’https://vimeo.com/120170743′]CLICK HERE TO WATCH THIS VIDEO[/button]

March 28, 2019

AIR-BASED GESTURES DELL VIDEO

HolderComm created this visually stunning web video for DELL, featuring their Perc 8 software. Shot and produced at HolderComm’s Studio 8, this futuristic video features actor Scott Poythress with some mind-bending special effects by Brian McAllorum. Dell wanted the video to implement engaging, advanced technology in order to promote the Dell PERC Series 8 for sales […]

February 22, 2019

Persona Persona “I am … LSI”

HolderComm produced this video in support of LSI’s “I Am…” campaign. This video is featured on LSI.com and showcased at several West-Coast Tech conferences. Holder Communications scripted, shot, and edited this neat video featuring three Atlanta actors and and arsenal of cool animations. The viral HD video was used by LSI online, and continues to […]

September 12, 2018

LSI Product Awareness Promotional Video

HolderComm auditioned a variety of talented visual artist including a knife juggler, fire breathing unicyclist and wizard accordion player, but finally chose this lyrical performance for LSI’s 12 Gig SAS launch video. While LSI brings their new product to market for Cloud Data Centers and Virtualized Server Environments, we’re confident convention attendees, vendors and salespeople […]

February 22, 2017

Rackspace Hosting

HolderComm traveled to San Antonio, Texas with LSI to interview Rackspace Principal Technologist, Joel Wineland. Supporting over 100,000 businesses with hosting and cloud computing, and utilizing LSI technology, Rackspace’s MegaData Center is located in San Antonio, Texas. We came out to interview their Principal Technologist, Joel Wineland, and get an inside look at their unique […]